CLIENTS & PROJECTS
CLIENT: SEAN TAYLOR
MUSIC MARKETING EXPERT
MY ROLE: CONTENT DIRECTOR
Content creation and scheduling (Social, Articles, Blog, Email, etc).
Creating and managing the YouTube content calendar, ensuring that all assets are acquired and distributed on time.
Researching, producing and presenting the Music News That Matters podcast, covering music industry news targeted at independent artists.
My content strategy at BRANDMAN NETWORK has seen the YouTube channel gain 20k subscribers which led into the development and launch of a private mentoring membership programme and a new social media influencer marketing agency.
I streamlined the content production schedules for the BRANDMAN NETWORK social media platforms by building a new CRM and content calendar in Notion.
MUSIC PR & MARKETING AGENCY
CLIENT: NAME PR
MY ROLE: PRESS ASSISTANT
I work with major industry clients like Sony, Merlin, FUGA, Ninja Tune and the Association of Independent Music among others.
Writing and servicing press releases to the global press in a variety of sectors including, trade, consumer, live, business and technology.
Writing and pitching op-eds on behalf of key figures.
Developing keynote and panel ideas for clients as well as pitching them to major music conferences across the globe.
CLIENT: MAJESTIC CASUAL
YOUTUBE CHANNEL/EDITORIAL WEBSITE
MY ROLE: FREELANCE EDITOR
One of four founding editors of their editorial website "Majestic Journal".
Conducted interviews with artists such as SG Lewis and Jarreau Vandal.
Reviewed performances in the US and UK alongside writing music technology features covering topics like AI and photography.
MY ROLE: MANAGER
I've been managing Georna since January 2019 as he began preparations to launch his artist career - branching out from his work as a producer. Georna has gained a solid grounding in the industry over the last five years, performing in numerous bands as well as producing records for various artists. The 21-year-old graduated from Warwick Business School with a First Class Honours degree in the summer of 2018. Since then, he has been cultivating his sound through exploring new opportunities, including setting up his own production firm.
I set-up his first collaboration by approaching and inviting Florida singer-songwriter Melanie Jo to record the vocals on his debut single "Taking Hold".
Released on 28/06/2019, "Taking Hold" has been streamed over 2,000 times across all streaming platforms. I was able to secure a premiere for the single on UK music blog A1234 and also secured radio play on BBC Music Introducing Norfolk and Union Jack Radio.
I directed and edited a behind the scenes documentary looking at the process of making the song, which I also appear in. The video has proven to be popular with his fans on social media and has been a valuable marketing asset for promoting the single. You can watch the documentary on your right.
CLIENT: WILLIAM COASE
MY ROLE: MANAGER
I've been managing my brother William since April 2019 as he began preparations to launch his artist career.
William is 17 studying for his A-Levels and released his debut single "Other Side of the Door" on 10/10/2019. The single has been streamed over 2,000 across all streaming platforms and over 1,200 times on YouTube.
I secured a range of local press coverage for him ahead of release including his track getting its world premiere on BBC Radio Norfolk on 09/10/2019. William gave a live interview in the studio on their programme "The Social" where he spoke about his experience with mental health and what his plans were for fundraising on World Mental Health Day. William also gave an interview on the radio station KLFM 96.7 and on the Enjoy Music More podcast and was featured in two major newspapers in Norfolk - The Eastern Daily Press and the Lynn News.
I also directed and edited a behind the scenes documentary looking at the process of making the song. The video has proven to be popular with his fans on social media and has been a valuable marketing asset for promoting the single. You can watch the documentary on your right.
MARY MEEKER'S 2019 INTERNET TRENDS REPORT FOR THE MUSIC BUSINESS
RESEARCHED & WRITTEN IN PARTNERSHIP WITH AMBER HORSBURGH & CHERIE HU
MY ROLE: COLLABORATING WRITER
Mary Meeker’s annual Internet Trends report, now in its 24th year, has grown to become the de facto bible for Silicon Valley.
The report by the investment veteran and former KPCB general partner tracks the most important global shifts across areas including but not limited to mobile, e-commerce, advertising, streaming and gaming -- all of which will play crucial roles in where the music industry is headed over the next five to ten years.
Myself, Amber Horsburgh and Cherie Hu went through all 333 of Meeker’s slides, summarising how her insights parallel the latest trends and innovations in the music business, and, most importantly, what opportunities they reveal for artists with respect to marketing and creative strategy.
Amber Horsburgh is an LA-based marketing consultant helping managers/labels build creative, data-driven release campaigns. She is the former SVP of Strategy at Downtown Records (Miike Snow, Cold War Kids, Mura Masa, Chet Faker/Nick Murphy, Smino) and Big Spaceship alumni (YouTube Music, Google Play, Samsung and Sonos).
Cherie Hu is a freelance journalist focusing on how technology is transforming music and entertainment. She runs Water & Music, an independent newsletter, podcast and online membership community dedicated to big ideas in music and tech, and has also written for several publications including Billboard, Forbes, Music Business Worldwide and Pitchfork.
BITTER SWEET A.I. SYMPHONY
MY ROLE: CREATOR, EDITOR & PRESENTER
The rise of Artificial Intelligence (AI) is being dubbed as the fourth industrial revolution. But what impact will AI have on the music industry in the future?
"Bitter Sweet AI Symphony" is a 15-minute radio documentary that I researched, created and produced which was released on 12th January 2018. I investigated the impact that AI is currently having on the music industry and what it means for the future.
The documentary features high-profile interviews with CEO's and staff from AI music-startup companies including Amper Music and Jukedeck, industry experts and musicians using the software. This includes Taryn Southern, who in September 2018 released the world’s first album to be entirely composed and produced with AI, titled "I Am AI".
In March 2018 the documentary was commissioned and broadcasted by London-based radio station Resonance FM.